The Mahindra Thar Roxx has officially been launched, taking the iconic Thar formula to the next level with a more premium design, advanced features, and enhanced off-road capability. Priced at ₹12.50 lakh (expected ex-showroom), the Thar Roxx targets buyers who want rugged performance without sacrificing comfort and modern appeal.
Positioned as a lifestyle off-roader, the Thar Roxx blends Mahindra’s hardcore 4×4 DNA with urban-friendly upgrades. It is designed for adventure enthusiasts, young professionals, and buyers who want a vehicle that looks aggressive on city roads and performs fearlessly off them. In this article, we break down design highlights, engine options, features, safety, off-road hardware, and why the Thar Roxx stands out in its segment.
Key Highlights of Mahindra Thar Roxx
- Model Name: Mahindra Thar Roxx
- Body Style: 5-door lifestyle off-roader
- Engine Options: Petrol & Diesel
- Transmission: Manual & Automatic
- Drivetrain: 4×4 with low-range transfer case
- Safety: Multiple airbags, ABS, ESC
- Design: Premium rugged styling
- Starting Price: ₹12.50 lakh (expected)
- Target Buyers: Off-road lovers, lifestyle SUV buyers
- Market Segment: Mid-size off-road SUV
These highlights clearly show that the Thar Roxx is built for adventure with everyday usability.
Bold and Premium Design Upgrade
The Mahindra Thar Roxx features a more muscular and premium design compared to the standard Thar. It retains the boxy silhouette and upright stance but adds modern touches like revised LED lighting, updated grille design, and larger alloy wheels.
The extended body gives it better road presence and improved practicality, while subtle chrome and blacked-out elements enhance its premium appeal. Whether parked outside a café or tackling rough trails, the Thar Roxx looks confident and commanding.
Powerful Engine Options for Every Terrain
Mahindra is expected to offer the Thar Roxx with powerful petrol and diesel engine options, tuned for both on-road comfort and off-road performance. These engines deliver strong torque at low RPMs, which is essential for challenging terrains.
Buyers can choose between manual and automatic transmissions, making it suitable for daily driving as well as hardcore adventure trips. The engine performance ensures effortless cruising on highways and confidence while climbing steep trails.
True Off-Road Capability Remains Intact
Despite its premium upgrades, the Thar Roxx remains a true off-roader at heart. It comes equipped with a 4×4 system, low-range gearbox, high ground clearance, and robust suspension setup.
Rocky paths, muddy trails, sand dunes, or water crossings — the Thar Roxx is built to handle it all. This makes it one of the most capable off-road vehicles in its price range.
Modern Interior With Better Comfort
Inside, the Thar Roxx offers a more refined and feature-rich cabin. Expect upgraded seat materials, a larger touchscreen infotainment system, connected car technology, and improved sound insulation.
The additional doors improve rear-seat access, making it more family-friendly than the three-door Thar. This balance of ruggedness and comfort makes it suitable for longer journeys and daily use.
Safety Features for Confident Driving
Mahindra has focused heavily on safety in the Thar Roxx. The SUV is expected to come with:
- Multiple airbags
- ABS with EBD
- Electronic Stability Control (ESC)
- Hill hold and hill descent control
- Strong body structure
These features ensure that the Thar Roxx feels secure not just off-road, but also in city traffic and on highways.
Who Should Buy the Mahindra Thar Roxx
The Thar Roxx is ideal for buyers who want more than just a regular SUV. It suits adventure seekers, travel vloggers, outdoor enthusiasts, and urban buyers who want a bold lifestyle vehicle.
It is especially attractive for those who love weekend getaways, road trips, and off-road exploration without compromising on daily comfort.
Market Position and Competition
In its segment, the Thar Roxx stands out due to its authentic off-road capability combined with premium upgrades. While many SUVs focus on road comfort, very few offer the same level of rugged performance with brand recall like Mahindra.
This unique positioning gives the Thar Roxx a strong advantage in the lifestyle SUV market.
Conclusion Mahindra Thar Roxx Launch Update
The Mahindra Thar Roxx successfully elevates the Thar brand into a more premium and practical space. With bold design, powerful engines, genuine 4×4 capability, and modern features, it offers a complete package for adventure-loving buyers.
At an expected price of ₹12.50 lakh, the Thar Roxx delivers strong value for those who want a vehicle that looks tough, feels premium, and performs fearlessly on any terrain.
Frequently Asked Questions
What is the starting price of Mahindra Thar Roxx?
The expected starting price is ₹12.50 lakh.
Is Thar Roxx a 4×4 SUV?
Yes it comes with a proper 4×4 system.
Does Thar Roxx have automatic transmission?
Yes manual and automatic options are expected.
Is Thar Roxx suitable for daily driving?
Yes it offers improved comfort and practicality.
Admin is a passionate automobile blogger dedicated to exploring the fast-evolving world of cars bikes and mobility trends. With a strong interest in vehicle launches performance reviews electric mobility and future automotive technology he delivers clear insightful and reader-friendly content. His blog focuses on breaking down complex automotive updates into easy-to-understand information for enthusiasts and everyday readers alike. Admin closely follows global and Indian automobile markets covering new models safety features mileage innovations and industry trends. Through honest analysis and consistent research he aims to help readers make informed decisions while staying updated with the latest developments in the automobile industry.